Kristen BermanDec 21
When you let users skip something or say "maybe later," there's very little cost to them. Force the choice and suddenly accepting looks much better by comparison.
#design#analytics#leadership#b2b#engineering#growth
Kristen Berman
@kristen-berman
CEO of Irrational Labs. Behavioral science reveals predictable patterns in human decision-making. Apply those to improve products.
#behavioral-science#product-design#growth#psychology