John Cutler

I meet PMs who feel beaten up by the advice industry. They feel like they can never be good enough, never like Figma or Stripe. We're loading people with knowledge when what they need is reps — going through the full loop of strategy, shipping, and learning.

Skill = knowledge × practice, mediated by your environment, habits, and motivation. Too much product advice focuses on knowledge alone. The real question: how many times can you get around the full loop of strategy → bets → shipping → learning?