Jason Feifer

Getting into a major publication might reach only 5–10k people. That might be fine — because the real value is using that coverage as social proof in your own marketing, on your website, in investor emails. The press is the prize you carry around.

I hate success stories. They're not useful to anyone. What's useful is hearing how someone faced a challenge you've also faced and got through it. If you won't be open about your struggles in an interview, I lose interest in the story.