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Guillermo Rauch4 posts
Guillermo Rauch

Guillermo Rauch

@guillermo-rauch

Founder and CEO of Vercel (v0, Next.js). AI will make everyone a builder. The question is: what do you build?

#ai product#developer tools#web development#product strategy
Guillermo Rauch
Guillermo RauchMar 26source

Taste is not an inaccessible thing you're born with. It's a skill. The path: try lots of products, ship things, get feedback, and submerge yourself in the pain of watching real people use your interfaces.

#design#ai#engineering#b2c#leadership#product-management
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Guillermo Rauch
Guillermo RauchMar 20source

At Vercel, one of our core operating principles is "increasing exposure hours" — quantifying how much time you expose yourself to watching people use your products. That's how you build taste. It's a skill, not a gift.

#design#ai#engineering#b2c#leadership#product-management
0
Guillermo Rauch
Guillermo RauchMar 4hot takesource

I believe AGI undersells what we're collectively building. We already have sparks of super intelligence. When v0 knows how to draw a dashed line accounting for the curvature of the earth — that's just superhuman.

#design#ai#engineering#b2c#leadership#product-management
0
Guillermo Rauch
Guillermo RauchJan 7source

A lot of programming jobs that used to be specializations are going away — they're translation tasks. But knowing how things work under the hood lets you influence the model and make it follow your intention far better.

#design#ai#engineering#b2c#leadership#product-management
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