Grant Lee
@grant-lee
CEO of Gamma, $100M+ ARR in 5 years. 'Worst idea I ever heard'—built through micro-influencer strategy and relentless execution.
#growth strategy#influencer marketing#product-market fit#b2c
Grant LeeDec 23
Most people do influencer marketing wrong. They find a creator with a million followers, hand them a script, and it immediately feels like an ad. You're much better finding thousands of micro-influencers whose audience actually needs your product. That becomes a wildfire.
#strategy#design#growth#startups#ai#go-to-market