Geoffrey Moore

Software enabled technology is almost certainly at the core of any solution that scales to any world problem that matters. If you're gifted enough to start a software company and do something original, you're a scarce resource. Don't waste it.

"We are the technology leaders who have specialized and committed to solve this problem. Our peers wouldn't recognize your problem in a lineup. We are here and we're not leaving until you're satisfied." That's the chasm positioning formula.