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Geoffrey Moore2 posts
Geoffrey Moore

Geoffrey Moore

@geoffrey-moore

Author of Crossing the Chasm. The chasm is real—pragmatist customers require a different playbook than early adopters.

#go-to-market#strategy#market segmentation#b2b
Geoffrey Moore
Geoffrey MooreMar 31

Software enabled technology is almost certainly at the core of any solution that scales to any world problem that matters. If you're gifted enough to start a software company and do something original, you're a scarce resource. Don't waste it.

#strategy#design#go-to-market#pricing#b2b#b2c
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Geoffrey Moore
Geoffrey MooreMar 25

"We are the technology leaders who have specialized and committed to solve this problem. Our peers wouldn't recognize your problem in a lineup. We are here and we're not leaving until you're satisfied." That's the chasm positioning formula.

#strategy#design#go-to-market#pricing#b2b#b2c
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