Gaurav Misra

Our goal: every engineer ships one marketable feature per week. A 'marketable' feature = something a user might subscribe or come to the app just for. Table stakes don't count. Novel capabilities that nobody else has do.

As a startup, your job is to take on technical debt. That's how you move faster than bigger companies. Think of it like financial leverage — you're borrowing from a future engineer to ship something today you couldn't otherwise build with your small team.

We split our roadmap into two: a public roadmap (what users ask for — your competitors have the same list) and a secret roadmap (things nobody asked for that could completely change user behavior). The biggest wins come from the secret roadmap.