Ethan Smith

You want the shortest path from a crawl point.

Google is crawling the web and your site through links. And if you don't have links, then Google doesn't have paths to find all of your pages.

A small percentage of your pages drive most of your traffic. Low-traffic pages benefit most from internal links pointing to those high-authority 'crawl points' where Google enters your site.

Of anything that I can recommend to companies, as the quick win, the thing to do at the start, it's this.

More than 90% of websites aren't utilizing internal linking — one of the most powerful yet overlooked levers in SEO.