Crystal W
@crystal-w
Built product and growth at Gojek during 10x growth—expert in scaling consumer platforms.
#growth#emerging markets#scaling#product#systems
Crystal WFeb 18
For a free product, week-1 retention should be at least 60% — then flatten. That's what we saw at Gojek in the early days. If you're still with friends and family, it should be close to 80%.
#design#growth#startups#b2c#strategy#leadership
Crystal WFeb 14
The step right before conversion is usually where retention problems live — not in the product itself. Fix the setup moment, not just the conversion moment.
#design#growth#startups#b2c#strategy#leadership
Run experiments even with 30 users. The underlying trends you get won't change much at larger scale — only the precision does. Zero data points is always worse than 30.
#design#growth#startups#b2c#strategy#leadership