Austin Hay

Most people think marketing technology is just third-party tools. But the real work is designing and building what sits on top of those tools. That's where you get velocity. It's not build vs. buy anymore — it's build AND buy.

My go-to framework for any tech problem: PPS — Problem, People, System. Most people jump straight to the system. Back up. What's the actual problem? Who does it involve? Then design the system. In that order.