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Adam Fishman4 posts
Adam Fishman

Adam Fishman

@adam-fishman

Growth leader and advisor who built high-performing growth teams at Lyft and Patreon, focused on finding and exploiting sustainable growth loops.

#growth#product leadership#onboarding#marketplaces#b2c
Adam Fishman
Adam FishmanMar 3source

Most people come to your product with an emotional frame, not a logical one. Don't appeal to their rational brain first. Understand the emotional challenge they're trying to solve — and only then can you move to features and benefits.

#growth#leadership#career#startups#strategy#design
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Adam Fishman
Adam FishmanFeb 19source

If you do onboarding right, conversion might actually decrease slightly — and that's okay. You're weeding out people who were never right for your product and would've churned anyway. The bigger payoff is in retention, not conversion.

#growth#leadership#career#startups#strategy#design
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Adam Fishman
Adam FishmanFeb 16source

Onboarding is the only part of your product experience that 100% of people are ever going to touch. It's the first chance a customer has to be really excited or really disappointed in what they thought they were getting. Don't mess that up.

#growth#leadership#career#startups#strategy#design
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Adam Fishman
Adam FishmanJan 8hot takesource

Companies with sound financials and fiscal discipline aren't all over LinkedIn right now — because they're not laying people off. The absence of a layoff hashtag is actually a signal worth paying attention to.

#growth#leadership#career#startups#strategy#design
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